Keeping it simple for great results.

  • Simple

    I believe in the power of simplicity, and design clear and intuitive digital solutions that achieve great results.

  • User-centred

    My design process ensures that unmet user needs are uncovered and resolved through research and testing.

  • Informed

    My decisions are informed by data and research insights, and focused on improving business and UX metrics.

  • Inclusive

    I'm passionate about making the web accessible to everyone, and design with consideration for inclusivity.

My skills

  • UI design

    • – Visual design
    • – Design systems
    • – Animated mockups
    • – Typography
    • – Grid systems
  • UX design

    • – User research
    • – User flows
    • – Wireframes
    • – Prototypes
    • – Information architecture
  • Product design

    • – Data analytics
    • – Journey optimisation
    • – Competitive analysis
    • – Interaction design
    • – A/B testing
  • Leadership

    • – Workshop facilitation
    • – Coaching & feedback
    • – Growing teams
    • – Mentorship
    • – Design critiques


  • "Jon is a remarkable UX leader who in addition to demonstrating excellent practical UX skills, led and influenced a large group of people through some difficult projects. Jon's super awesome personality always ensured zero stress, and all critiques were handled with professionalism and compassion for the designers, enabling Jon to elevate the work of those around him."

    Ross Tulloch

    Principle Service Designer, Foolproof

  • "I’ve been fortunate to work with Jon on many projects. He’s easy to work with, super reliable and has an excellent appreciation of the web and its audiences which is highly apparent in all his work. I especially like Jon’s approach to collaborative projects. He is open minded to new ideas and others opinions, yet will always put the user first. Anyone that gets the chance to work with Jon should jump at the opportunity."

    Chris Mellish

    Design Lead, Vodafone

  • "Jon is an experienced and highly skilled UX/UI professional with a wealth of knowledge. I really enjoyed working with him and found him to be very open to helping others, sharing his knowledge and improving working practices. Not to mention, he consistently created high quality designs and usable experiences."

    Ross Turpie

    Senior UX Designer, SHL

  • "Jon is really focused on leveraging everyone's strengths for actual product delivery. His exceptional eye for great design shines through his and his teams work. I enjoyed Jon's professional approach, communication skills and emotional intelligence."

    Rafal Jankos

    Lead Design Consultant, MMT

  • "There are few people you meet in the workplace who genuinely care about your output or how your daily life affects your work. Jon (my work BFF) is such an amazing leader and always on hand to walk me through any difficult situation with a positive and easy vibe. Also, an exceptional UX designer who always untangles the big pain points to create an easy journey for users."

    Gabriel Akinola

    Senior UX/UI Designer, ClearScore

  • "I always found Jon to be a great mix of creative and technical - capable of producing work that looked brilliant and worked really well. He was also really good with clients - calm, clear and clearly knowledgeable."

    Simon Goodall

    Managing Director, And Then

  • "Working with Jon has been both delightful and inspiring. Jon is a real champion for user-centred design and has been a key influence in driving user-centricity in the business. He is also a wonderful lead with unwavering support for his design team and has created a nurturing and collaborative design community in Vodafone. I always enjoyed our chats and reviews as he's such a brilliant and resourceful designer, he drives some of the most elegant and thoughtful design solutions in the business."

    Daniela Ivanova

    Senior Service Designer, Fjord

  • "Jon is a multi-skilled Designer being super talented on the UI creating innovative and beautiful solutions, and also incredibly interested in understanding the core of the problem making him a superb UX practitioner. Loved attending his talks about the progress of his work and how he would calmly and eloquently explain his explorations and design solutions. His kindness always stood out being ready to help or point me in the right direction."

    Flavio Lamenza

    Senior UX Designer, Sky

  • "I was lucky to work with Jon when I first started working at Vodafone. He is one of the most knowledgeable and supportive people you are ever likely to meet. His UX/UI skills are superb and he is very generous with what he knows. Above all else, he's a genuine pleasure to work with and I couldn't recommend him enough, both as a UI craftsman and lead."

    Andy Turner

    Director of UX, Made to Engage

  • "There are many designers with lead in their title, but Jon is a true lead in every sense of the word. He has a keen eye for detail, tremendous design skills, is data-driven, and always keeps the customer experience at the core of his work. Collaborating with him is a pleasure as he communicates ideas clearly and concisely to stakeholders of different domains and knows how to drive and motivate a team. He also coaches and mentors junior designers with ease. Jon is a standout talent in the UX design industry and would be an asset to any team."

    Alberto Ferreira

    User Research Manager, Vodafone

  • "Jon was an absolute pleasure to work with, always willing to help others with enthusiasm and positivity. His calm energy, when working under pressure, is admirable. He is a talented UI and UX designer with excellent user research skills, always adding remarkable value to every project he works for and the company. I highly recommend him, and I hope we have the opportunity to work again in the future."

    Natalia Calderon

    Lead Product Designer,