Connecting with customers online.

  • Challenge

    Premier financial advisors were looking for a way to connect more deeply with their target customers online.

  • Solution

    A new website was created with a warmer personality to highlight Premier's uniquely personal approach to business.

  • Process

    I ran discovery workshops, produced wireframes & prototypes, conducted user research and created UI designs.

Unique culture

Financial advisors' websites are often quite corporate, and can be difficult to warm to. In order to differentiate Premier, I discovered their unique culture through workshops, then created designs to communicate their values in an appealing way.

Responsive

Analytics showed that visitors were accessing the website across a wide range of different devices. The new site was designed to display elegantly across all screen sizes - with appropriate layout, imagery and typography that adapt as required.

People-focused

One of Premiers strengths are friendly and approachable team. High quality portrait photographs were commissioned for use throughout the website. This brings a warm and approachable feel that helps support their unique positioning.

Values

Premier have clear values that they wanted to communicate online. A simple layout combining bold typography, photography, colour palette and iconography helps these values come through in a straightforward and compelling way.