Connecting with customers online.
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Challenge
Premier financial advisors were looking for a way to connect more deeply with their target customers online.
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Solution
A new website was created with a warmer personality to highlight Premier's uniquely personal approach to business.
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Process
I ran discovery workshops, produced wireframes & prototypes, conducted user research and created UI designs.
Unique culture
Financial advisors' websites are often quite corporate, and can be difficult to warm to. In order to differentiate Premier, I discovered their unique culture through workshops, then created designs to communicate their values in an appealing way.
Responsive
Analytics showed that visitors were accessing the website across a wide range of different devices. The new site was designed to display elegantly across all screen sizes - with appropriate layout, imagery and typography that adapt as required.
People-focused
One of Premiers strengths are friendly and approachable team. High quality portrait photographs were commissioned for use throughout the website. This brings a warm and approachable feel that helps support their unique positioning.
Values
Premier have clear values that they wanted to communicate online. A simple layout combining bold typography, photography, colour palette and iconography helps these values come through in a straightforward and compelling way.
