Bringing a heritage foodie brand online.

  • Challenge

    Unilever wanted to bring their very popular French heritage brand online, whilst retaining it's unique charm.

  • Solution

    A website to showcase the rich heritage and unique ingredients, and allow customers to buy online.

  • Process

    I ran workshops, conducted user research, produced wireframes & prototypes, and created UI designs.

Heritage

eCommerce websites can often feel quite functional, and lacking in character. To preserve the rich heritage of Maille online, we commissioned high quality product photography for the website, and used a black and gold colour palette.

Storytelling

Maille has a unique provenance and wide range of inspiring ingredients, so lends itself well to storytelling. Interesting articles help to build the brand narrative which encourages foodies to dwell on site and buy online.

Ingredients

The product team were keen to highlight the varied and unique flavour combinations that are available to buy online. Bespoke product shots were commissioned to visually show the diverse ingredients on offer.

Tasting notes

The wide variety of available flavour combinations were categorised into 'tasting notes'. This allowed customers to refine down the options to a manageable amount based on flavours, and encouraged further exploration of the range.

Responsive

The website was optimised to display elegantly across a wide range of different devices and screen sizes, and was eCommerce enabled to allow purchasing of unique products online that were only previously available in boutiques.